Strut Hair Care – A Remarkable Turnaround with Shopify Migration
Challenge: Struggling to manage her business on WooCommerce, the owner of Strut Hair Care faced a platform that was both difficult and expensive to maintain. Her previous agency couldn’t generate enough sales to cover ad spend and fees, leaving her without profits. Spending $5k/month on ads only yielded $8k in revenue. On the verge of closing her business, she found us through the Shopify Partner Directory.
Solution:
We immediately set to work, migrating her store from WooCommerce to Shopify in just 2 weeks. We transferred all product data, customer information, and SKUs while ensuring the transition was seamless. Once the new Shopify store was up, we performed a complete audit of her Google Ads, implementing proper conversion tracking and revamping her ad campaigns with compelling copy, better offers, and more effective keywords.
We didn’t stop there. We spent one full month training her on the Shopify backend, teaching her how to manage her store, organise products with Shopify tags and filters, and prepare her for the expected sales surge.
Incredible Results:
- In the first 30 days, Strut Hair Care generated $10,000 in sales from just $600 in ad spend (with the help of Google Ads credits).
- On her best day, she hit $1,800 in sales from just $20 in ad spend.
- In Month 2, her sales increased by 40%, reaching $14,000, while spending just $40/day on ads, selling over 350 items.
Operational Improvements:
With increased sales volume, we integrated Sendle for scheduled home pickups, freeing her from daily post office runs and allowing her to focus on scaling her business further.
Ongoing Support & Referral:
Thanks to our experience as former eCommerce owners, we rapidly set her business up for success at a low cost. Our continued support and training empowered her to confidently manage the backend of her Shopify store. She was so pleased with the results that she referred a new client to us.
Client Review:
“For two years, I was struggling with my previous platform, trying to figure everything out on my own. My old agency couldn’t help me grow my brand, and I wasn’t making enough to cover the ad spend and their fees. I was on the verge of shutting down my business.
I found An Agency on Shopify, and Mahmoud and the team were nothing but amazing! They migrated me to Shopify, explained everything clearly, and most importantly, got my store known and making sales. I’m so grateful for them—I was about to close shop until I found them.”
– Strut Hair Care, July 22, 2024
