Discover how An Agency helped Stools R Us grow from a struggling dropshipping startup to a thriving e-commerce business, generating over $220K in total sales and a successful business exit.
Our client, the founder of Stools R Us (E-commerce Dropshipping Business), embarked on his e-commerce journey with high hopes but quickly ran into the challenges of dropshipping. After a frustrating and financially costly first attempt, he decided to take a break. When he was ready to try again, he came across our agency. Together, we built his business from the ground up, ultimately leading to remarkable success. By the time Stools R Us was sold to an American investor, the business had generated over $220,000 in total sales, a true testament to the power of strategic marketing and expert execution.
This significant growth, particularly the steady rise in sales month-over-month, transformed the business. In the final three to four months leading up to the sale of the business, Stools R Us generated nearly $90,000 in sales, making it a highly attractive investment.
Challenge:
The client initially faced several significant obstacles with his e-commerce business:
- Lack of experience with online retail and dropshipping.
- High initial costs and poor returns on his first attempt.
- No functioning e-commerce website or comprehensive marketing strategy.
After experiencing an initial setback, the client was determined to do things differently the second time around. He sought a trusted partner who could help him navigate the complexities of e-commerce, including building the right website, managing advertising campaigns, and developing a scalable business.
Strategy:
Website Creation and Optimization:
- We built an intuitive and visually appealing Shopify website from scratch, optimised for conversions with a user-friendly design.
- Implemented essential features like Afterpay integration, in-cart discounts, and other trust-building elements to enhance the shopping experience and drive customer loyalty.
Google Ads Management:
- Launched and optimised Google Ads campaigns that specifically targeted high-intent customers searching for stools and related furniture.
- Regularly adjusted bids, keywords, and ad creative to maximise ROAS, driving steady growth each month.
Email Automation and SMS Marketing:
- Set up automated email and SMS marketing campaigns to nurture leads, recover abandoned carts, and re-engage customers.
- These strategies helped drive repeat purchases and increased the customer lifetime value.
After-Sales Support and 24/7 Service:
- We provided nearly 24-hour support, addressing any technical issues or campaign adjustments promptly, allowing the client to focus on scaling the business without worrying about operational challenges.
Assisting in Selling the Business:
- After growing the business significantly, we helped the client sell Stools R Us to an American investor, facilitating a smooth and profitable exit.
Results:
$220,472 in Total Sales:
- Stools R Us saw a dramatic increase in sales, generating $220,472 in total revenue over the course of 12 months.
- With 567 orders processed and a 1.7% conversion rate, the business experienced consistent month-over-month growth, driven by effective ads and strategic sales efforts.
Successful Business Sale:
- Following a strong performance, Stools R Us was successfully sold to an American investor, providing the client with a lucrative exit and securing the future of the business.
High Return on Advertising Spend (ROAS):
- Our targeted Google Ads campaigns delivered exceptional results, achieving consistent growth in sales and multiple-fold returns on advertising spend.
Client Testimonial:
“I started my e-commerce dropshipping journey probably well over 12 months ago. I thought I’m giving this a crack. Why not? It was a disaster. I didn’t know what I was doing and it just cost me money. I packed up my bat and ball and went home. Fast forward 12 months and I thought, I wanna give this another crack. How am I gonna do it? Stumbled across An Agency and I thought, nah, this is it. I’m hoping there’s someone that can give me a hand because it dug, it’s gonna make this work.
And I’ll tell you what a journey. In the last three to four months, I have done nearly $90,000 in sales, and it just gets higher and higher every month. Without the expertise of An Agency, there is absolutely no way I could have navigated this e-commerce space. They set up an eye-catching website, handle the Google Ads, and they just get it done. That near 24-hour around-the-clock service if anything goes wrong is outstanding. And I applaud anyone who wants to get into this space. You need someone who knows what they’re doing just like An Agency, get it sorted, get it done, and do it right.”
The end result:
The story of Stools R Us highlights the importance of determination and partnering with the right team. From a failed dropshipping venture to a thriving e-commerce business generating over $220,000 in total sales, our collaboration resulted in rapid growth and success. By building the business from scratch, handling all marketing efforts, and setting up key tools like Afterpay and email automation, we helped the client exceed expectations and achieve a successful exit.
This case study demonstrates the potential for transformation with the right strategy and guidance, turning a dream into a profitable and sustainable business.
