Unlock the Power of Data with Enhanced Conversion Tracking & Analytics
As former eCommerce owners, we know the importance of data-driven decisions. Our Enhanced Conversion Tracking & Analytics Service gives you complete insight into customer behavior, campaign performance, and overall business growth—ensuring every dollar you spend drives measurable results.
What Our Expert Analytics and Reporting Service Looks Like
Our Analytics and Reporting Service is designed to give you full visibility into your customer journey, campaign performance, and business insights. As former eCommerce owners, we know how vital accurate tracking is to scaling your business. Here’s what you can expect:
We set up and configure Google Analytics 4, giving you advanced tracking capabilities and insights into user behavior, engagement, and conversions across devices and platforms.
Our team sets up Facebook Event Manager to track key interactions on your website, helping optimise your Facebook and Instagram ad campaigns for better performance.
We install and configure Hotjar to visually track user behavior on your site. Get heatmaps, session recordings, and conversion funnel analysis to improve user experience and conversion rates.
We ensure compliance with data privacy laws (like GDPR and CCPA) by setting up cookies consent management, keeping your site transparent and compliant.
Our experts configure your website’s data layer, ensuring all essential data points are collected and properly organised for effective reporting and optimisation.
Free advice. No obligation. Find out if we’d be great together.
Create One Source of Truth
We leverage industry-leading tools to provide in-depth insights and analytics.
Looker Studio:
For custom reporting dashboards that allow you to visualise data and track KPIs in real time.
Funnel.io:
Data automation and collection from various marketing channels for holistic performance insights.
Big Query:
Advanced data analysis and storage to process and extract meaningful insights from large datasets.
Supermetrics:
Streamlined data integration, pulling from multiple platforms to feed into your reporting tools and dashboards.
Why Choose Us for Enhanced Conversion Tracking & Analytics?
As former eCommerce owners, we understand the importance of precise data tracking and analytics. Our service ensures that every action on your site is measured and optimised, giving you the insights you need to grow your business.
We Know eCommerce Inside and Out:
Having run our own eCommerce stores, we understand the importance of accurate data tracking and analysis in scaling a business. We design solutions that help you track every touchpoint and optimise your marketing spend for the highest return.
Comprehensive Data Solutions:
From setting up Google Analytics 4 to configuring Facebook Event Manager and tracking tools like Hotjar, we provide end-to-end analytics solutions that leave no data point behind.
Custom Reporting Dashboards:
We use tools like Looker Studio and Supermetrics to create fully customised reporting dashboards that show your KPIs in real time. You’ll have everything you need to make informed, data-driven decisions.
We Know eCommerce Inside and Out:
Comprehensive Data Solutions:
Custom Reporting Dashboards:
We use tools like Looker Studio and Supermetrics to create fully customised reporting dashboards that show your KPIs in real time. You’ll have everything you need to make informed, data-driven decisions.
Case Studies
Strut Hair Care –Case Study:
Strut Hair Care – A Remarkable Turnaround with Shopify Migration Challenge: Struggling to manage her business on WooCommerce, the owner
Stools R Us – Case Study
Discover how An Agency helped Stools R Us grow from a struggling dropshipping startup to a thriving e-commerce business, generating
Smeaton Bathrooms- Case Study
Discover how Smeaton Bathrooms achieved a 117% increase in online sales and expanded their warehouse by 900%, thanks to Shopify
Let’s get
started!
Ready to take your tracking and reporting to the next level? Let us help you make data-driven decisions that grow your business. Get in touch today for a free consultation!
Frequently Asked Questions
Google Tag Manager allows you to manage all your website tags (like tracking codes) from one interface. It makes tracking user actions more accurate and scalable without needing to modify website code every time you add a new tag. We use both web and server-side tracking to ensure you’re capturing all the data you need.
GA4 is the latest version of Google Analytics, focusing on event-based tracking rather than session-based. It offers more accurate cross-device tracking, better user privacy controls, and deeper insights into user behavior. If you’re looking for advanced tracking and future-proof analytics, GA4 is essential.
Hotjar provides powerful insights into user behavior through heatmaps, session recordings, and feedback tools. By understanding how users interact with your site, you can make data-driven decisions to improve user experience and increase conversion rates.
Server-side tracking allows data to be collected directly from your server, rather than relying on client-side (browser) tracking. This method is more secure and provides more accurate data, especially in the age of ad blockers and increasing privacy regulations.
Facebook Event Manager tracks key events (like purchases or page views) on your site, helping Facebook optimise your ad campaigns for these actions. By accurately tracking conversions, Facebook can improve ad targeting and help you get better results from your ad spend.
The Data Layer is a JavaScript object that passes important information from your website to your analytics tools (like Google Analytics or Facebook). It ensures that every interaction, from page views to eCommerce transactions, is properly tracked and reported for accurate data analysis.
We provide regular, customised reports based on your preferences. Typically, clients receive weekly or monthly reports that summarise key metrics, performance insights, and actionable recommendations to improve results.
Funnel.io automates data collection from all your marketing channels—Google Ads, Facebook Ads, Instagram, and more. By aggregating data from these sources into a single platform, we can analyse performance holistically and optimise your marketing efforts more efficiently.
Cookies consent is required by data privacy regulations like GDPR and CCPA. It ensures that your users are aware of and can consent to the use of cookies on your site, helping you stay compliant with legal requirements and protect user privacy.
