Getting visitors doesn’t automatically mean getting sales. Often the issue is on-site: a confusing or missing call-to-action, difficult navigation, or a lack of trust signals (like reviews or professional branding) can turn shoppers away. If people add items to cart but don’t check out, high shipping costs or pricing might be scaring them off. Focus on a clear, user-friendly design, showcase customer testimonials, and make sure the checkout process is smooth and transparent. These changes help build trust and guide visitors toward making a purchase.
Want help turning traffic into conversions? Reach out and let’s review your store together.

Traffic alone isn’t enough if those visitors aren’t the right visitors and your site doesn’t guide them properly. If your traffic isn’t targeted (i.e. not actually potential customers), it won’t convert into leads. Even with good traffic, you need obvious ways for users to contact you: strong calls-to-action (like “Get a Free Quote” buttons) and easy-to-find contact forms. Make sure your content speaks to your audience’s needs and include trust factors (testimonials, case studies). In short, attract the right people and tell them exactly how to take the next step – this combo is key for turning visitors into leads.
Need your website to start pulling in leads? Let’s fix that together.

Google Ads can work with many budgets, but you’ll typically need to spend at least a few hundred dollars a month to gather data and conversions. Many small businesses set aside somewhere between $1,000 and $10,000 per month for Google Ads – where you fall in that range depends on your industry and goals. The more competitive your keywords (e.g. legal or insurance), the higher the cost per click. Start with an amount you’re comfortable losing (as a test) and run a campaign for a few weeks. This will tell you roughly what your cost per lead or sale is. The key is to invest enough to get statistically meaningful results, then you can increase or adjust the budget based on what’s working.
Not sure what budget is right for your business? Let’s map it out together.

They can be, absolutely – but it depends on your audience and how you run the campaign. Facebook (and Instagram) ads offer powerful targeting and relatively low entry costs, which is why about half of small businesses invest in paid social ads and most plan to keep or increase that spend. The key is to have a clear objective (e.g. get webinar signups, drive product sales) and to target your ads to the people most likely to be interested. For many small businesses, Facebook Ads are worth it for building local awareness or online sales, provided you test and tweak your campaigns. If you simply “boost” posts without a plan, you might not see great results. But with the right targeting, creative content, and a reasonable budget, Facebook Ads can definitely pay off by reaching customers you couldn’t reach otherwise.
Let’s review your ad setup and see if Facebook is the right move for your goals.

TikTok can be a great channel if it matches your target audience and content style. TikTok’s user base skews young – about half of users are under 30 – so if you aim to reach younger consumers or a very social-media-savvy crowd, it’s worth considering. It’s especially powerful for e-commerce products: 49% of TikTok users have bought a product after seeing it on TikTok. That said, TikTok content is fast-paced, fun, and informal. Ask yourself if you can create relatable video content for your brand (or work with creators who can). Also, note that TikTok often requires some experimentation (their ad campaigns have a minimum spend, e.g. around $500). In summary: if your customers are on TikTok and you can deliver engaging, creative videos, TikTok Ads could be a goldmine. If not, you might allocate your budget to platforms more in line with your audience.
Want to test TikTok without wasting your budget? We’ll help build your first winning ad.

Since Facebook owns Instagram, you actually manage ads for both in the same place. The choice comes down to your audience and content. Facebook has a broad user base (slightly more older users) and is good for local community engagement. Instagram skews younger and is highly visual - fantastic for brands that have appealing imagery or videos. If you have the capacity, using both can maximise your reach. If you need to start with one, ask where your core customers spend more time. For many businesses, a combined approach works best, since you’ll capture different segments.
We’ll help you figure out the best mix for your goals and budget.

Bing Ads can be a handy add-on, especially since it’s easy to import your Google Ads campaigns over. While Google has the majority of search traffic, Bing still captures a slice of users – often an older, higher-income demographic. The big advantage is lower competition and cheaper clicks on Bing. So you might get conversions at a lower cost. The flip side is volume: you won’t get as many clicks on Bing as on Google. If you see a good return, it’s worth continuing. In short: you probably won’t want to only use Bing, but adding it can snag extra customers at a lower price per click.
Want to tap into untapped audiences? We’ll get you set up on Bing fast.

LinkedIn Ads can be very effective for B2B, but they come at a premium cost. The strength of LinkedIn is the ability to target professionals by industry, job title, company size, etc. The platform often delivers high-quality leads. However, you’ll pay significantly more per click or per lead on LinkedIn than on other platforms. The ROI can still be positive if one enterprise lead is worth a lot to you. To make LinkedIn Ads worth it, have a solid offer and a great follow-up plan.
Let’s help you build a targeted LinkedIn campaign that attracts serious buyers.

SEO is a long game. A common issue is unrealistic expectations – it can take several months to show results. You might also be targeting the wrong keywords, or your content isn’t answering what people are really searching for. Technical issues on your site can also stop you from ranking. Another factor is competition – if competitors have invested longer in SEO, it takes time to catch up. A strong audit, realistic keyword plan, and patience are the keys to winning with SEO.
Let’s run a quick SEO health check on your site and fix what’s holding you back.

Generally, you’ll start seeing some movement around the 3 to 6 month mark. That might be a few keyword rankings improving or a modest uptick in traffic. Competitive industries may take 6–12 months. If you’re consistent and focus on content, backlinks, and optimising your site, the results will come. Just keep in mind SEO is a snowball – it starts slow and builds over time.
Want to get on the path to steady, organic growth? We’ll guide your next steps.

Make sure your contact info is up to date, choose relevant business categories, add plenty of photos, and most importantly – collect and respond to reviews. Reviews boost your ranking and trust with customers. Also, use the Posts feature to share updates and promotions. Optimising your Google Business Profile is one of the easiest and most powerful local SEO tactics you can do.
We’ll help your profile stand out and turn it into a local lead machine.

Yes – content marketing builds credibility and draws in people searching for info related to your business. If you publish helpful blogs or videos that rank on Google or get shared on social media, that content can bring in traffic for months (or years). If your content solves real problems and includes clear calls-to-action, it becomes a lead-generating machine. It's not instant – but over time, it’s one of the most reliable growth tools out there.
We can map out a content plan tailored to your niche and goals.

Absolutely. Email marketing delivers one of the best ROI of any marketing channel. If done right, with valuable content and a clean list, it keeps your brand top-of-mind and brings people back to your business. Email is also one of the only channels you fully control (unlike social media algorithms). Great for nurturing leads and encouraging repeat purchases.
Let’s build automated email flows that keep customers coming back.

Branding is how people remember you. It’s the feeling, image, and impression your business gives off. A strong, consistent brand builds trust and makes your business look credible. It also lets you charge more and attract the kind of customers you actually want. Good branding = perceived value = more business.
We’ll help you craft a brand that gets remembered and makes an impact.

Your logo is your first impression. A DIY or low-quality logo can hurt trust, even if you offer a great service. A professionally designed logo communicates credibility, reflects your style, and works across all mediums. It’s a small investment that makes a massive difference in how customers see your business.
Need a logo that actually reflects your business? We’ve got your back.

It depends on your goals. SEO is great for long-term growth and building sustainable traffic, but it takes time. Google Ads are great for fast results and testing offers quickly. If you can, do both: use Google Ads to get immediate traffic while your SEO builds up. If you have to choose, go with Google Ads for short-term sales and SEO for long-term positioning.
Let’s compare both based on your business goals and choose smartly.

Chances are the targeting, messaging, or strategy wasn’t dialled in. Facebook users aren’t there to buy – they scroll. Your ad needs to stop the scroll and quickly get to the point. Weak offers, confusing headlines, or irrelevant audiences often kill performance. Make sure your pixel is firing correctly and your creative actually speaks to the pain or desire of the customer.
Let’s diagnose what went wrong and rebuild something that works.

Boosting a post is like buying billboard space – it increases visibility but not always conversions. Running a proper ad in Ads Manager gives you way more control: you can test headlines, audiences, objectives, placements, and more. If you're after actual leads or purchases, run real ads, don’t just boost posts.
We’ll set up real campaigns with real results – no fluff.

Not always, but it often helps. If your services attract very different audiences (e.g. homeowners vs businesses), then separate landing pages tailored to each segment will perform better. At the very least, use clear menu structure and create service-specific pages with matching ad copy and CTAs. Google rewards relevance – so does your visitor.
We’ll help structure your site and pages to match what your customers actually want.

Track the right metrics: traffic, bounce rate, form submissions, conversion rate, time on site. If you’re getting traffic but no leads or sales, something’s off. Run heatmaps, look at session recordings, and ask real users to test your site. Also, check your load speed – slow sites lose business.
We offer website audits that show exactly what’s working and what’s not – ask us for one today.