How Much Does a Shopify Website Cost in 2025?

If you’re researching what a Shopify website really costs in Australia, you’re not alone. With so many freelancers and agencies quoting wildly different figures, it’s easy to get lost. In this blog, we break down average pricing in 2025 for Shopify sites, what’s included at different price points, and where our agency fits in. You’ll also learn how our Shopify sites are built with marketing in mind, based on years of hands-on experience running our own online stores.

Why Shopify Websites Vary So Much in Price

Not all Shopify websites are created equal. Some freelancers offer $500 packages using generic templates with little room for flexibility. Other agencies pitch $20,000+ solutions loaded with custom features. So, what gives?

Shopify website pricing typically depends on:

• Level of design customisation (template vs. custom theme)
• Product quantity and content complexity
• Functionality (apps, integrations, shipping, multi-language, etc.)
• Experience of the developer or agency
• Post-launch support, training, and marketing add-ons

Common Shopify Pricing Tiers in 2025

Starter Shopify Builds ($1,000 – $3,000)

These are basic setups often offered by freelancers or offshore agencies. They use a free or cheap template and plug in your logo and products.

What’s usually included:

• Basic theme selection
• Homepage banner setup
• A few products and pages loaded
• Standard Shopify features enabled

What’s usually excluded:

• SEO optimisation
• Product sorting, filtering, or collection logic
• Custom functionality or apps
• Marketing integrations

Risks: You often end up with a site that looks like thousands of others, loads slowly, and lacks any kind of conversion strategy.

Mid-Tier Shopify Builds ($4,000 – $9,000)

This is where most reputable Australian Shopify agencies operate. You get a far more refined design, setup for real customers, and attention to SEO and UX.

What’s usually included:

• Branded homepage design using a premium theme
• 50 to 200 products loaded with optimised structure
• Up to 8 custom content pages (e.g. FAQ, About, Blog)
• Shopify Payments, shipping setup, abandoned cart flows
• App setup for reviews, filters, or Instagram feeds
• SEO tags and submission to Google
• Basic email marketing integration
• Post-launch support and admin training

What’s often extra:

• Content writing
• Custom apps
• Product photography or advanced design assets

This is the sweet spot for most growing businesses.

Enterprise Shopify Builds ($10,000 – $20,000+)

At this level, the project is bespoke from start to finish. Ideal for high-volume stores, stores migrating from another platform, or businesses with complex inventories and operational needs.

What’s usually included:

• Strategic planning workshop and site architecture mapping
• Custom theme design from scratch
• Unlimited product imports and collections
• Integration with CRMs, inventory software, or advanced shipping logic
• Multi-language or wholesale login setup
• Google Analytics 4, custom event tracking, Facebook Pixel
• Conversion-focused landing page template
• 90 days of post-launch support
• 3+ live training sessions

What’s excluded:

• Custom app development beyond Shopify’s scope
• Massive-scale product data entry or content creation

This tier is usually used by established online retailers and brands replatforming from WooCommerce, Magento, or BigCommerce.

Where An Agency Fits In

We’ve built our own Shopify stores from scratch. We know what works, what sells, and what fails. That’s why every site we create is structured for conversion from the start. We don’t just design pretty websites. We build sales engines.

Here’s how our pricing stacks up:

Launch Shopify Store Package ($3,500 – $5,000 + GST)

Perfect for small businesses launching their first Shopify store.

What’s included:

• Custom Shopify theme setup (no cookie-cutter templates)
• Up to 10 collections and 100 products
• 5 content pages (you provide the content)
• Payment and shipping setup
• Basic SEO
• Domain connection
• 1x live training session

Optional Add-ons:

• Email marketing setup
• SEO campaigns

Why it beats others: While some developers might offer a $2K build, it often lacks SEO, structure, or support. Ours is ready for real-world selling, not just launching.

Growth Shopify Store Package ($6,000 – $9,500 + GST)

For fast-growing brands needing more flexibility and power.

What’s included:

• Everything from the Launch Package
• Fully custom Shopify theme or advanced premium theme customisation
• 200 products, 15 collections
• 8 pages including blog and FAQ
• Review widget, Instagram integration, filters
• Email integration, abandoned cart flows
• Enhanced SEO and performance optimisation
• 2x live training sessions and 30 days support

Why it’s good value: Other agencies might charge $10K+ for the same. Ours includes things like app setup, SEO, and real support without surprise fees.

Enterprise Shopify Store Package (Starting at $10,000 + GST)

For brands with large inventories or complex requirements.

What’s included:

• Custom design from scratch
• Strategic planning workshop
• Unlimited products and 15+ pages
• 3 advanced Shopify apps or custom features
• Integration with CRM or shipping platforms
• Conversion tracking and one high-converting landing page
• White-glove launch, 90-day support, and 3x training sessions

Bonus Inclusions:

• Priority onboarding
• Dedicated project manager
• Free 1-year Shopify theme warranty

Why our Enterprise offer is competitive: We keep everything in-house with our Australian team. Other agencies charging $15K+ often outsource. We don’t.

What Makes Our Shopify Builds Different?

We think like store owners. Because we are. Every page we design is optimised for real shoppers. Every build includes SEO fundamentals and conversion logic. We don’t hand over a pretty template and wish you luck. We teach you how to use it, and how to grow.

And unlike many agencies, our pricing is public. No phone call required just to get a quote. It’s all transparent on our pricing page. [Insert pricing page link here]

Final Thoughts

Shopify websites in 2025 still range from $1K to $20K+. It all depends on what you need. But if you want something that doesn’t just look good but actually brings in revenue, you’ll need to think beyond just design.

At An Agency, we’re transparent about what’s included, realistic with pricing, and serious about results. If you want to launch or grow your Shopify store the right way, visit our pricing page and request a quote today. [Insert pricing page link here]