How to Run Facebook Ads That Actually Convert (Not Just Look Good)

Facebook and Instagram ads can be powerful growth tools — but only when they’re built with the right strategy. Likes, reach, and engagement are nice, but they don’t pay the bills. What really matters? Sales, leads, and return on ad spend.

Whether you're running an eCommerce brand or a local service business, here’s how we approach Facebook Ads to get real results.

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1. Start With the Offer — Not the Ad

Too many brands jump into Ads Manager without first crafting an offer people actually want.
Before we build creative or touch targeting, we ask:

• What problem are we solving?
• What’s the incentive to click now?
• What will make this ad stand out in a scroll?

That could be a bundle, free quote, discount, or booking incentive — but it needs to hit a real pain point with a reason to act today.

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2. Match the Funnel to the Customer

Not every customer is ready to buy on Day 1.
We build full-funnel campaigns that meet people where they’re at:

• Awareness ads for cold audiences
• Consideration ads for engaged users
• Conversion ads for cart abandoners or warm leads

Each step has its own message and objective — and we test angles constantly.

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3. Use Creatives That Stop the Scroll

The first job of a Facebook Ad is to stop the scroll. The second is to make them care.

Our winning ads usually include:

• Direct-response headlines
• Short, clear product/service benefits
• User-generated content (UGC), real results, or client video
• A strong, clear call to action (Shop Now, Book a Quote, Call Today)

Forget about looking “cool” — focus on being clear.

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4. Send Clicks to a Page That Converts

Clicks don’t matter if the page they land on can’t close.

We build or optimise landing pages that are:

• Fast on mobile
• Focused on one goal (buy, book, or enquire)
• Matched to the ad they clicked (same message and visuals)
• Loaded with social proof, urgency, and a simple path to action

If your bounce rate is high, it’s not a targeting problem — it’s a page problem.

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5. Watch, Test, and Scale What Works

We don’t set and forget. We:

• Launch multiple ad versions at once
• Kill low performers fast
• Shift budget into high-ROAS winners
• Retest every few weeks with fresh creative

This keeps your ads from going stale and your returns from flatlining.

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Final Thoughts

Facebook Ads aren’t magic — but when done right, they’re one of the fastest ways to grow a business online. Whether you’re a service provider, an eCommerce brand, or a local business, the same principles apply: clear offer, strong creative, and a page that converts.

If you’re ready to stop burning money on ads that don’t work — we can help.

→ [Book a Free Facebook Ads Strategy Call]
→ [See Our Shopify & Tradie Campaign Results]