What Do Branding Services Cost in 2025?

Branding Is More Than Just a Logo

Most business owners think branding begins and ends with a logo. It doesn't. A real brand is how your business looks, sounds, and feels to the public. It's the tone you use in emails, the colours on your website, the fonts in your ads, and the impression your customer remembers. In 2025, branding is about shaping perception, creating consistency, and building recognition across every customer touchpoint.

A strong brand builds trust. A weak or inconsistent one confuses people. This is why branding is no longer optional — it’s the foundation for everything from advertising to sales to hiring.

Pricing Breakdown for Branding in 2025

Launch Branding Package, For New Businesses

Price: A$1,000 to A$2,500 one-time investment

Best for: Startups, sole traders, and small businesses building their first identity or refreshing an outdated look.

Key Inclusions:

• 1 unique logo concept, 2 revision rounds
• Colour palette with HEX, RGB, CMYK codes
• Font pairings (headline + body text)
• Basic voice and tone summary
• 2–3 page mini brand guide (logo rules, colours, fonts)
• Logo file delivery in all key formats (SVG, PNG, JPEG, PDF)

Exclusions:

• No alternate logo versions (e.g. badge or icon)
• No competitor analysis or mission workshops
• No business cards or social media profile graphics

Add-Ons:

• Business card, email signature, and avatar design
• Credit towards Growth or Enterprise package if upgraded within 6 months

Where We Sit: Many freelancers offer cheap logos under A$600 — but these are often template-based. Our Launch Package delivers a real brand foundation from an Australian-based team, custom-designed and professionally prepared.

Commitment & Guarantee:

• 12-month file support (re-supply or resizing)
• If you're unhappy after all included revisions, we offer a partial refund or keep working

Delivery Timeline:

• Kickoff call within 1–2 days
• Initial concept in 7 business days
• Final files in 14–21 days depending on feedback

Growth Branding Package, For Growing Brands

Price: A$3,000 to A$5,000 one-time investment

Best for: Rebrands, expanding businesses, or anyone needing a polished and consistent identity across print and digital.

Key Inclusions:

• 3 unique logo concepts with 3 refinement rounds
• Alternate logo version included (badge or stacked)
• Full colour system: primary, secondary, accent colours
• Typography system: headline, body, captions
• Image style guide (e.g. minimal, editorial)
• Brand voice guidelines with messaging samples
• 10–15 page brand guide
• Two collateral designs (choose from card, letterhead, email signature, social profile)

Exclusions:

• No detailed customer personas or brand strategy report
• No illustration sets or pattern libraries

Add-Ons:

• Additional collateral designs
• Website package bundle

Where We Sit: Studios typically charge A$4,000 to A$7,000 for this level of branding. We deliver the same depth, including voice and visual systems, for less.

Commitment & Guarantee:

• 12-month file support
• Full satisfaction guarantee after included revisions

Delivery Timeline:

• Kickoff call within 1–2 days
• Initial designs in 10 business days
• Final pack delivered in 4–5 weeks

Enterprise Branding Package, For National or High-Growth Brands

Price: A$6,000 to A$10,000+ one-time investment

Best for: Funded startups, national rebrands, or companies preparing for large-scale campaigns or partnerships.

Key Inclusions:

• Brand strategy workshop: mission, values, audience, competitors
• 5+ initial logo concepts, multiple refinements
• Complete logo family: primary, secondary, icon, lock-up
• Advanced colour and typography system
• Image and icon style direction
• Brand messaging framework and elevator pitch
• 20+ page brand guide
• 5+ collateral assets (cards, banners, decks, socials, signage)
• Full logo and asset pack (print + web)
• 4-hour internal brand training session

Exclusions:

• No in-depth customer research or active marketing campaign rollout
• Printing costs not included (files supplied ready to print)

Add-Ons:

• Website project add-on
• Campaign-ready launch kits (ad templates, landing pages)

Where We Sit: Large agencies often charge A$15,000 to A$20,000+ for this tier. We deliver the same outcomes without the overhead, including strategy, design, and staff training.

Commitment & Guarantee:

• 12-month file and usage support
• Satisfaction guarantee after all included revisions

Delivery Timeline:

• Strategy call within 3–5 days
• First concepts in 15 business days
• Final delivery within 6–8 weeks depending on feedback

Final Word, What Branding Should Cost in 2025

A strong brand is more than just a logo. It's your voice, your look, and your story. The right package depends on where you're at in your business journey.

Expect to pay:

• A$1,000 to A$2,500 for a startup-ready identity
• A$3,000 to A$5,000 for a full visual system with voice
• A$6,000 to A$10,000+ for national-level rebrands with training

If you're unsure where to begin, start with a free quote and we’ll point you in the right direction.