What Do Marketing Services Cost in 2025?

Why Marketing Pricing Matters More Than Ever

In 2025, business owners are spoilt for choice when it comes to marketing services. But with more choices comes more confusion. Pricing models have evolved, agencies are offering tiered packages, and some platforms are more hands-on than others. So how do you know if you're getting value for money?

This guide breaks it down. No fluff. Just facts.

Pricing Structures in 2025, What’s Changed?

1. Flat Monthly Fees

This model charges a set monthly fee regardless of your ad spend. It's predictable and ideal for businesses that want transparency without surprises.

2. Percentage of Ad Spend

Agencies take a cut based on your total spend, typically 10 to 20%. Great for high-spend accounts, but can create a conflict of interest if results don't match spend.

3. Hybrid Models

A base fee plus a percentage of spend, sometimes with performance bonuses. More complex, but offers shared incentives when structured well.

Our Packages at a Glance

Here’s how we price our fully managed ad services, built for service-based businesses.

Launch Package, For New Advertisers

Price: From A$1,500/month + GST (setup fee A$850 one-time)

Best for: Small businesses or local service providers getting started with ads on a single platform like Google, Facebook, or TikTok.

Key Inclusions:

• 1 ad platform (Google or Meta or TikTok)
• Up to 2 initial campaigns
• Ad copy + basic creative
• Weekly optimisations
• Tracking setup
• Monthly reporting
• Email support + optional monthly strategy call

Exclusions:

• No multi-platform management
• No landing page build
• No custom CRM setups

Add-Ons:

• New campaign build: From A$850 one-time
• Ongoing extra campaign management: From A$300 to $550/month
• Landing page design and SEO starter packs available

Where We Sit: Launch is perfect for businesses tired of low-cost freelancers who don’t optimise. We offer hands-on weekly work for a fair price, without bloated agency fees.

Growth Package, For Scaling Brands

Price: A$1,500 to A$2,500/month + GST (setup A$1,000, waived on 6-month term)

Best for: Businesses spending A$5,000 to $15,000/month on ads who need 2-platform management (Google + Facebook/TikTok).

Key Inclusions:

• Management of 2 platforms
• 3 to 5 campaigns per platform
• 5 creative assets per month
• Full tracking setup
• Weekly optimisations
• 1-hour monthly strategy call

Exclusions:

• No management of more than 2 platforms
• No organic social content

Add-Ons:

• Third platform setup
• Landing page builds
• Retargeting funnels

Where We Sit: Most agencies charge 12 to 15% of spend at this level. We charge a flat fee, include creatives, and offer real strategy sessions, not just management.

Enterprise Package, For High-Spend Performance

Price: From A$3,000/month (custom quoted) + A$1,500 setup

Best for: Businesses spending A$20,000+ per month on ads or needing complex multi-channel management.

Key Inclusions:

• Google, Meta, TikTok, LinkedIn, YouTube management
• Unlimited campaigns
• Daily optimisations
• Up to 2 landing pages/month
• Advanced tracking
• Senior strategist + dedicated account manager
• Bi-weekly or monthly deep-dive reports

Exclusions:

• Organic socials
• SEO and email marketing
• CRM and video production (can be quoted separately)

Add-Ons:

• Full-service marketing retainer
• Emergency campaign launches
• Additional landing pages or creative assets

Where We Sit: At A$3,000+/month, we’re well below traditional agency models that charge 15 to 20% of spend. We offer performance-backed guarantees, hands-on daily work, and transparent pricing.

What to Watch Out for in 2025

Hidden Platform Fees

Some agencies quietly markup your Google or Facebook spend. We don’t. You pay platforms directly.

Long-Term Lock-ins

We offer monthly terms after 3 months. You’re never stuck in a 12-month contract.

No Real Strategy

If your agency can’t explain what they’re doing to improve performance this week, it’s time to switch.

Final Word, What’s Fair in 2025?

You should expect:

• A clear strategy
• Weekly optimisations
• Honest pricing
• Creatives included (or transparently excluded)
• Campaigns live within 5 to 10 days

If you’re not getting that, you're paying too much.

Whether you need your first campaign or want to replace a bloated agency contract, we’re here to deliver real results without the drama.