What Do Service-Based Business Websites Cost in 2025?

If you're a tradie, consultant, or local business owner wondering how much a website should cost in 2025, you're not alone. With so many pricing models floating around, it's hard to know whether you're getting ripped off, underspending, or just looking in the wrong places.

Let's break it down honestly.

What's the Average Cost of a Service Website in Australia?

Most custom-built websites for service-based businesses in Australia fall between $2,000 and $10,000+, depending on complexity. Here's a quick breakdown of what that range typically covers:

$1,000 to $2,500 (Entry Level / Freelancer / DIY Template)

• Usually template-based
• Limited pages (Home, About, Services, Contact)
• Minimal SEO setup
• No custom functionality
• Risk of outdated or unsupported themes

Who it's for: Micro businesses on a tight budget. Think: handyman with one service area and no desire to grow online.

$3,000 to $5,000 (Standard Custom Website)

• Professionally designed, not templated
• 5 to 8 pages, including testimonials and galleries
• Mobile responsive
• Basic SEO setup and Google indexing
• Contact forms with custom fields
• Google Maps, review feed, blog setup

Who it's for: Small service providers who want to look professional and get enquiries online.

$6,000 to $10,000+ (Advanced Website Build)

• Bespoke design with revisions and design rounds
• Up to 20 pages including service-specific pages, location landing pages, case studies, etc.
• Integrated tools (live chat, booking calendars, CRM)
• On-page SEO and schema markup
• Analytics, conversion tracking, heatmaps
• Faster load speeds, security measures

Who it's for: Growing service businesses, franchises, or those advertising actively and relying on their site for leads.

Why Are Some Service Websites So Cheap?

Many low-cost websites use:

• Pre-made templates that look like every other business
• Offshore developers with language barriers
• No attention to SEO or lead generation
• No post-launch support or warranty

It might look like a website, but it won’t work like one. That $999 site often ends up costing more in the long run when you have to rebuild it.

What’s Usually Included at Each Tier?

Here's what you should expect for each pricing level:

Launch Package (A$2,000–$3,500)

• Custom design (not from a template)
• 5 core pages
• Contact form
• Mobile and tablet-friendly
• Basic SEO and Google submission
• Google Maps and review feed
• One training session post-launch

Growth Package (A$4,000–$6,500)

• Bespoke design and layout concepts
• Up to 8 pages including service detail and blog setup
• Booking/calendar integrations
• Live chat, review integrations
• Optimised contact/quote forms
• On-page SEO, analytics setup
• 60-day post-launch support

Enterprise Package (A$8,000+)

• Strategic planning and brand workshops
• Up to 20+ pages and advanced layouts
• Custom calculators, CRMs, property/job feeds
• Local SEO, conversion tracking, heatmaps
• Speed and security enhancements
• 3-month support, training, and quarterly check-ins

How We Price at An Agency (And Why It’s Different)

We’ve built our own service business. This one. So we know firsthand what actually generates enquiries.

Unlike agencies that just hand you a pretty website, we build with:

• Marketing goals in mind
• Conversion-first layouts
• SEO-friendly structures

We also:

• Don’t outsource overseas. 100% Australian-built.
• Include real training. Not a PDF.
• Fix bugs for free for 12 months.

We’re not the cheapest. But we’re not overpriced either. Our sites are built to pay for themselves, not just look nice.

Final Word – What Should You Budget?

Ask yourself:

• Do I just need something online, or do I need leads?
• Will I be running ads?
• Do I want to grow the business or just validate it?

If you're serious about generating leads, budget between $4,000 and $10,000.

If you just want a presence, $2,000 to $3,000 will get you something solid.

Need help making sense of it? [Link to Pricing Page] or [Link to Contact Page].

We’ll guide you honestly, no pressure.