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Enterprise | Branding Package (Holistic Brand Identity & Guidelines)

(Holistic Brand Identity & Guidelines)

Established businesses rebranding for growth, funded startups preparing for national or international launch, or any brand that needs a premium identity ready for any platform, campaign, or partnership.

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Price

Range:

A$6,000 – A$10,000+ one-time investment.

This premium tier sits comfortably below major agency rates (which often exceed A$15,000–$20,000 for full branding) — offering true agency-level work without the overhead.

Inclusions:

Brand Strategy Lite:

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Kickoff workshop to define your mission, values, audience, competitors, and brand differentiators — the foundation for a meaningful identity.

Logo Exploration Suite:

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5+ distinct logo concepts exploring a broad creative range, with multiple refinement rounds based on your team's feedback.

Logo Family Creation:

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Primary logo, secondary layout, brand mark/icon, and a tagline lock-up — ensuring flexibility for every usage scenario.

Extensive Colour & Typography System:

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Full primary, secondary, and accent colour sets with accessibility checks. Multiple font systems paired and licensed guidance provided.

Image & Visual Style Definition:

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Guidance on photography style, brand textures/patterns, and iconography, ensuring every future design stays cohesive.

Brand Voice & Messaging Framework:

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Brand tone of voice chart, example messaging pillars, tagline or slogan development, and an elevator pitch crafted using the new brand voice.

Comprehensive Brand Guidelines (20+ Pages):

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Covers logo use rules, colour palettes, typography samples, imagery standards, voice and messaging examples, and social media usage guidelines.

Branded Collateral Design:

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5+ key assets created, such as: Business card, Letterhead, Social media profiles, Email signature, Presentation templates, Event banners or merchandise mockups (based on your business needs)

Full Delivery Pack:

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All brand files organised in web and print formats + a "Brand Toolkit" ZIP file for easy rollout by your team.

Training Session:

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4-hour workshop with your team post-delivery to walk through the brand, ensure alignment, and answer implementation questions.

Exclusions:

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Does not include an extended marketing campaign or in-depth customer research report (this focuses on brand foundation, not active marketing).

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Ongoing marketing support beyond brand launch is available as a separate engagement.

Add-Ons Available:

As your business grows, we offer optional add-ons like:

Website Design: Seamlessly extend your new brand into a custom-built website at a discounted project rate.

Campaign Kickoff Kit: Need launch ads, announcement posts, or landing pages for the rebrand? We offer tailored marketing bundles to help you hit the ground running.

Competitive Insight:

Traditional branding agencies charge A$15,000–$20,000+ for complete brand creation projects at this level.

Our Enterprise Branding Package delivers the same strategic depth, visual polish, and real-world application — starting from A$6,000.

Real value difference: We combine strategic foundations (audience, mission, competitors) with full identity systems — not just "a logo and colours."

You get a market-ready brand backed by real-world expertise, not just pretty graphics.

Commitment & Guarantee:

12-month support for file re-supply, reformatting, and guidance.

Satisfaction Guarantee: If after all included revision rounds you're not happy with the final branding, we offer additional revisions or partial refund — your call.

Extra Costs (if applicable): Custom illustration sets, advanced animations, or deep-dive brand strategy sessions can be quoted separately if needed.

Printing of physical collateral (business cards, banners, etc.) is excluded — we deliver print-ready files you can use with your supplier of choice.

Onboarding & Delivery:

Strategy workshop scheduled within 3–5 business days of agreement.

First concepts delivered within 15 business days after workshop.

Final brand toolkit usually completed within 6–8 weeks, depending on feedback loops.

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