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Launch | Branding Package

(Basic Brand Identity)

Startups, sole traders, and small businesses creating their first brand identity or refreshing an old logo without diving deep into full brand strategy.

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Price

Range:

A$1,000 – A$2,500 one-time investment.

This entry-level range is very competitive considering many freelance designers and agencies charge between A$1,000–$5,000+ for basic branding.

Inclusions:

Logo Design:

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1 initial logo concept designed uniquely for your brand, with 2 rounds of refinements.

Color Palette:

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A curated set of 3–5 primary brand colours with HEX, RGB, and CMYK codes for easy use across web and print.

Typography Selection:

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Recommendations for primary and secondary fonts (from readily available free or licensed sources like Google Fonts).

Basic Brand Voice & Tone Guidelines:

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A one-page summary defining how your brand should "sound" (e.g., professional, approachable, playful) with key tone-of-voice notes and sample copy.

Mini Brand Style Guide:

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A compact PDF document (approx. 2–3 pages) outlining logo usage, colour specs, and typography rules to ensure consistent branding across all materials.

Deliverables

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Logo files in multiple formats (PNG, JPEG, SVG, PDF). Transparent versions. Basic favicon for website use. Color codes and font references.

Exclusions:

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Alternate logo versions (e.g. badge, stacked layout) — available as add-ons in higher packages.

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Deep brand strategy (no competitor analysis, customer personas, mission/vision workshops).

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Business card or social media profile designs (available separately if needed).

Add-Ons Available:

As your business grows, we offer optional add-ons like:

Brand Collateral Starter Kit: Business card, email signature, and social media avatar design available at a discounted rate.

Future Brand Upgrades: Credit available towards a full rebrand or expanded identity package if you upgrade within 6 months.

Competitive Insight:

Many "cheap logo" options ($300–$600 range) often use generic templates or stock icons — you risk ending up with a non-unique brand.

True custom brand identities typically start at A$1,500–$4,000+ for basic branding from reputable freelancers and studios.

Agencies offering brand discovery and more polish usually charge $5K+ for a fuller identity.

Where we stand:

Our Launch Branding Package delivers true custom design by an experienced Australian-based team — not Fiverr templates. You get a strong foundation for your brand, tailored to your voice and visual style, for a price that’s well under major agency rates but with much higher quality than basic budget services.

Commitment & Guarantee:

12-month logo warranty: if file formats are needed later (e.g., different print sizes or slight variations like transparent backgrounds), we’ll supply them at no extra cost.

Results Guaranteed: If you are unhappy after exhausting all included revision rounds, we will offer a partial refund or continue refining until you're satisfied.

Extra Costs (if applicable): If major additional concepts are requested beyond the initial scope, a variation quote will be provided.

Expanded brand collateral (business cards, letterheads, etc.) available separately on request.

Onboarding & Delivery:

Kick-off briefing session scheduled within 1–2 business days of agreement.

Timeline: Initial concept delivery within 7 business days, with up to 2 rounds of refinements.

Final delivery of assets within 14–21 days depending on feedback speed.

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